Online Advertising – Benefits
Internet users are increasing in unimaginable numbers worldwide; besides, internet is being made use of by people of all age groups and from all walks of life. It has easily become one major medium for entertainment, communication and is perhaps in the process of totally replacing conventional entertainment and informative media.
Internet advertising is very important these days as it aligns with the way buying decisions are made by consumers. Studies suggest that more and more consumers are using social media as well as research on mobile internet in order to carry out a basic research on product and price prior to making a final decision on buying a product or service. Plus, online advertising helps you build a good rapport with prospects and customers via regular and low cost personalized communication which reflects the shift away from the traditional mass marketing.
Various benefits of online advertising
- Internet or online marketing helps you be open for business 24×7 without having any worries about overtime payment for employees or strict store opening hours. Choosing to offer your products or services on the Internet not only benefits you, but your customers as well. It is a convenient option for them. They can just sit at the comfort of their home and browse your online store and place orders.
- By advertising and marketing online, you can break the barriers of distance. Being in any part of the world, you can widen your target market. You don’t have to set up local outlets everywhere. Moreover, you can build an excellent export business even without having a distributor network in a various countries.
- Advertising products on the internet costs you less than advertising and marketing them via a physical retail outlet. The best part is that you don’t have any recurring costs of rental and maintenance of property. You don’t have to pay for several staff. You need not buy stock for display. By choosing to take your business online, you can keep your inventory costs low; you can order the stock based on demand.
- Internet advertising helps you to provide personalized offers to customers by creating a profile of their buying history and preferences. You can track the product information and web pages that prospects visit so as to make targeted offers reflecting their interests.
- Internet presents you with a great platform for building good relationships with customers and enhancing customer retention levels. Once a customer buys a product from your virtual store, you can initiate the relationship by sending an email to confirm the transaction as well as to thank the customer. By emailing customers on a regular basis with special and personalized offers, you can maintain a healthy and long term relationship with the customer. In addition, you can invite your customers to submit reviews about your product or service on your site, eventually helping to create a sense of community.
- Internet advertising and marketing helps you take advantage of the mounting significance of social media. Studies suggest a link between social media networking and growth in online revenue. By integrating social networking tools in your advertising campaigns, you can certainly boost your revenue.