Display Ads

Well, what exactly is display advertising?

To keep it simple, display advertising is a type of advertising that normally contains text, photographs or other images, logos, location maps and related items. One very common form of display advertising involves billboards. Other examples include fliers, posters, tents, transit cards, and scale models. These days, display ads are also appear on the Internet as part of online advertising campaigns. These ads make their presence on web pages in quite a few forms including Text, Web Banners or Images, Rich media, Video etc.

Display Advertising – How to do it right in the online platform?

  • First and foremost, you have to place display ads in the most appropriate place. Ensure you are placing your ads on a site that is visited by your target audience. For instance, if you are advertising a trendy pair of shoes for the teens, you should not put your ad on a site meant for senior citizens.
  • You should not provide all the information on the ad itself – less is more in case of banner ads. Just give enough information that will make the readers curious to know more. Don’t forget that the primary goal of display advertising is to make the target click on the ad. Write your ad in such a way that your audience wishes to read more.
  • Make sure you deliver what you promise in your ad. Provided you are promoting a particular product or service, let your link direct people to that specific page. Your ad must not always link to your homepage. If you are a carpet dealer advertising a sale on a particular variety of carpets, your ad should link to the advertised carpet directly. It is not a great idea to make the customer make more moves to arrive at the right place; rather, you lead them to the correct place without wasting their time and effort.
  • It doesn’t matter whether or not the site provides you with a file size; you keep your banner ad file size small, preferably under 50k. The bigger the size of the file, the longer it takes to load the page and in fact the greater the chance the customer will stop the action and leave the site before he/she gets to see your ad completely.
  • Do a meaningful research on what your competitors are doing. How busy are their ads? Are their ads specific enough? Do they induce curiosity in the viewer? In fact, you can learn a lot about the do’s and don’ts by analyzing the marketing strategies of your competitors.
  • Take a good look at the site you are planning to run your banner ad before you design it. Every site has a brand of its own – a template, a font, colour set, and the like. Ascertain that your banner ad will stand out on the site but at the same time, without distracting the viewer from the content they actually came to see in.

While these tips may sound simple, they are perhaps very effective and have been suggested by our experts in the field. Needless to say, with some planning and strategic thinking, you can proceed with your display advertising campaign the rightaway!

Online Advertising

Online Advertising – Can you ignore it?

What exactly is advertising?

Advertisement as broadly defined is the art or mechanism of presenting the features of the product and services you offer to the potential customers in the market so as to attract them and influence their choices.

Advertising, one of the key methods of marketing, is an area of concentration by most business firms, since it can spur the sales and facilitate profit maximization which are undeniable the leading factors for business expansion.

Internet: the magical weapon to advertise!

There is indeed no doubt in the fact that we are living in the contemporary era of science and technology where internet has become our necessity. With the advent of internet for development of every field, advertising being one of them, it has made things quite easier and feasible.

What is internet advertising’s worth?

Traditional methods of advertising involve television broadcasting, newspapers or even setting advertisement carts on various sites, etc. for promotion.  However, such methods are not cost effective and ubiquitously applicable. With this existing scenario that has posed many questions, internet has offered the business zone with a great answer i.e.internet advertising.

Internet advertising utilizes internet to promote a firm’s product and services by delivering promotional messages to the internet users. The incorporation of the ‘World Wide Web’ with advertising has been so successful due to its easy accessibility and popularity among people all over the world. There have been several driving factors behind; minimum time delay and economy of scales are primary among them.

How to promote through internet?

Internet does offer a variety of ways to advertise the product and services which can be promoted in a versatile manner. The most important ways to promote on the medium of internet are as follows:

  • E-mail marketing
  • Display advertising
  • Search engine marketing
  • Marketing through social media
  • Online newspaper advertisements

Internet advertising, the pro’s!

Internet advertising has overtaken advertising through television and other modes of public communication through a great margin. This is undoubtedly because of the several advantages that it offers, that can draw every business owner’s attention towards it. Some of those are:

  • Minimal cost investment are required
  • Higher return than other media forms.
  • Time effective and no unnecessary time delays.
  • Highly efficient way of advertising.
  • High coverage.
  • Easy analysis of sales promoting ad’s.
  • Easy customization of product lines

How can internet advertising push you?

In this age, no business firm, who wants to expand business, can afford to avoid internet. Perhaps, it is believed that internet advertising has succeeded in producing revenue of more than $425 billion in the last year itself. Quite surprisingly, more than a quarter of internet users have rated it as the best method of advertising employed by business firms. In fact, by the time you could advertise and reach three potential customers through newspaper ads, today one can reach out to 300 customers in equal measure of time. All this through the magical weapon called internet advertising!