Bing Advertising

Advertising Through Bing Network

Advertising through Bing network is catching up. Bing network is the collaboration between the Bing and the Yahoo network. It is well known that Google is the market leader in search engines and this leadership is being targeted by the Yahoo and Microsoft using the Bing advertising. The Yahoo Bing network is targeted at the Yahoo searchers and on its syndicated partner sites. When Bing advertisements are placed through Bing, one can reach an audience of more than 150 million users in the U.S.A alone that uses internet to a great extent in comparison with other internet searchers who account for a lesser number of people who search the net. And the net traffic is steadily increasing with many people hoping on to the net wagon for even day to day activities.

Yahoo Bing Network Target Audience

The Yahoo Bing network is very good for placing advertisements just like Google. Of course, the reach of advertisements are better in Google but Bing advertising is catching up faster which is slowly accounting to more than thirty percent of advertising online. The Bing advertising is a joint contribution of two giants namely Microsoft and Yahoo. As today most of the businesses have adopted net related marketing and as the penetration of net users are growing tremendously, it makes sense to conduct business and advertise online to reach the net savvy consumers who would wholeheartedly check the internet for information. It is these customers that the Bing ads are targeting.

Advantages of Using Bing Advertistments

  • The importance is that you can reach customers who have the actual purchasing power. The high end customers and young net savvy customers now represent the ever growing users who fall into the high end category and tremendous business takes place online. When you use Bing advertising, your reach of these customers is quite high.
  • The name Yahoo Bing network refers to Bing ads with a joint audience of Yahoo and Microsoft users. The reach of these ads becomes vaster than earlier as these will be available in both platforms and in other related sites of Yahoo and Microsoft.
  • Yahoo Bing network reaches a bigger target audience as these reaches even their partner sites and in U.S only it reaches more than 158 million users.
  • Advertising in Bing is considerably lower than when you advertise in Google. As many are dependent on these online ads in Google, the rate is higher and many companies compete for placement of their ads in the initial pages. But in case of Bing advertising the line is comparatively smaller and you have a better reach.
  • Bing advertising seems to be extremely advantageous for smaller accounts as they get better service and good customer support for smaller advertisers.
  • Small advertisers would benefit from Bing advertising as there is the quick launch program which helps in free advertising consulting.

The recent developments in Bing interface has made it much better and similar in functionalities like AdWords. And the best part is that it is very easy to use Bing ads when you have already used AdWords and you can also import your AdWords to Bing.