Services Offered By Online Advertisement Agencies for Promoting Business

Services Offered By Online Advertisement Agencies for Promoting Business

The most important part of your business is to advertise your products and services. The more you advertise, the more you get a chance to increase your revenue. Advertisement plays a significant role in taking your business to higher levels. Advertisement is nothing but the endorsement of ideas, products or services by a recognized sponsor.

Sometimes organizations can advertise their services or specific products by themselves i.e. in house or otherwise they can choose an external company to fulfill their advertising needs. These advertising companies practice several unique and proven marketing techniques to promote your business and increase sales in every possible way.

Depending on the needs of an organization, ad agencies provide different types of services to the advertisers online or offline. If you are looking for the best advertising company to promote your business, following article is helpful for you.

  • Ad Agency Service Alternatives

Generally, Ad agencies offer two options for advertisers: Limited service and full service.

In limited service option, the client holds few responsibilities for advertising drives and the ad agency deals with the expert factor of the campaign. Whereas in a full service option, an ad agency handles all elements of a promotional campaign or client’s advertising.

Organizations can select any type of service i.e. full or limited depending on their needs as well as budget. If your budget is low, limited service is helpful but your organization needs professional for an expert advertising activity. If you don’t have the resources such as expertise and time to do promotional activities yourself, a full service is perfect but expensive.

  • Tasks of Advertising Agency

Ad agencies offer the following service tasks.

Advertising Design: it set up ideas behind advertise, promotional messages and choose brand for example logos, color patterns and strap lines.

Advertising Audience: it selects your target audience.

Advertising Production: it turns your promotional idea into adverts for newspaper, television and websites including sponsorship purchase.

Advertising Channel Purchase: it negotiates ad channel media purchases such as movies, billboards and stadiums.

Press Release: this task manages the organizations relationship with media.

  • Selecting Your Ad Agency

In order to advertise your business properly, you need to select such ad agency that could easily grasp your business as well as organizational culture. You should select an agency that make effective promotional campaigns which imitate your business, respond to market trends and needs and represent your organization.

Before selecting ad agency, fix pre-contract meetings during which you can see case histories of their work so that you’ll get best understanding of their successful media campaigns.

You should select advertising agency who understand your target audience and how to contact them. The ad agency should have some experience in the advertising media like social media, TV or blogs.

  • Improving Customer Engagement in Digital Era

The promotional campaigns of ad agencies are now integrated with social media platforms to offer targeted consumers with the latest marketing campaigns and insights. Online advertising is becoming more and more popular these days, as it offers flexibility, convenience and good ROI for both businesses and advertising companies.

Integrated Marketing is a Must to see Growth in Your Business

Integrated Marketing is a Must to see Growth in Your Business

Integrated Marketing is a concept, which involves coordination in marketing efforts and external and internal advertising. It is one of the strategies, which ensure success in the marketing campaign. The main aim of this marketing technique is to provide consumers a consistent message through recognizable elements all through the marketing campaign.

Today, consumers go through a tough time in order to choose from a range of choices available to them in the market. Every day, hundreds of messages vie for the attention of the consumers through an array of media. However, only consistent and cohesive messages communicated by businesses across these channels succeed in breaking through the clamor.

Fundamentals of Integrated Marketing

  • It starts with the consumer
  • It emphasizes on the customer processes
  • It transcends campaigns
  • Requires dialogue and interaction
  • It is an amalgamation of sales, service and marketing

Today, consumers research a lot and spend less than they did a few years back. Marketing messages across various channels must be synergistic. This way, consumers identify that all the marketing communication is from the same business source. By hiring professional consultants and agencies, you can achieve this task easily.

Businesses with different marketing campaigns or different departments having separate goals are in fact working against one another. Such fragmented approach will simply not work to attract consumers and prospects, as they are already have to deal with so many choices. This reduces the impact of the individual marketing efforts thereby increasing their individual costs. The trick here is to give your consumers a clear understanding of the value that your business will offer.

Advantages of Integrated Marketing

  • Integrated marketing fuses various elements under a sole unified strategy. It is apparent that the marketing efforts will have an array of objectives, but all the goals are coordinated efficiently with a unified strategy. This way they all work together towards supporting larger goals.
  • It creates a unified identification for your business that your consumers will identify and relate to it in any context. In fact, this must extend to everything that you do from sales, customer retention and customer service.
  • It develops trust in the service and products you offer. Generally, consumers are skeptical of the claims made by the ads. However, with a consistent message, they feel that they are familiar with your business.
  • This is an effective marketing technique. The marketing is quite powerful, when every ad, every mail and every marketing message communicates consistently. Every consumer sees the message and it is reinforced on his or her mind. This builds great trust and awareness over time.
  • It also helps in efficient usage of the marketing resources. By integrating various channels, you can exploit individual strengths thereby maximizing the impact.

How to identify whether the Marketing is integrated

The following criteria will help you evaluate your existing marketing efforts

  • Are they instantly identifiable as coming from the similar source
  • Do they achieve the same objectives and work effectively together
  • Do they propagate your positioning, your value and brand image every time across different media?

If the answer is no to these questions, then perhaps it is the right time to integrate your marketing techniques.

Condition of Online Display Advertisement in India

Condition of Online Display Advertisement in India

Online display advertisement has shown a rapid rate of increase in all parts of the world. India has also seen a rapid increase in this type of advertisement especially after the introduction of Google dynamic marketing. A recent study conducted showed that India will soon reach more than Rs.3500 crore for advertisement projects. Let us have a look at the recent status of online display advertisement in India.

The primary research

Two kinds of researches were conducted to draw the final conclusion on status of online advertisement. Let us talk about the primary research. It included several interviews that were conducted with online users and several online advertisement officials. It gave more of a statistical view on the present data.

The secondary research

This research was done to make a prediction of future using present data. It included the structure and dynamics of online marketing and advertisements gathered from various sources including published sources.

The result

The researches found out several interesting facts, which are jotted down below:

  • Most of the contribution in total digital ads spends in India is done by two sources. One is search and the other is display.
  • Of last year’s Rs 2,500 crores, search advertisements constituted around 38 per cent.
  • Display ads came second in the race with around 29 per cent contribution in the total spends.
  • Social media grabbed the third position by accounting for around 13 per cent of the overall digital spends.

Future estimations

The researches (mainly the secondary research) came out with a future estimation that:

  1. Spends on search ads will reduce in the upcoming years.
  2. Spends on e-mails, videos and mobile ads will increase.
  3. According to the data, the spending on video advertisements will grow by a Compound Annual Growth Rate of 56 % and will contribute about 12 % to the total market share of the digital advertisements.

Major discussions

These researches also showed that last year, the contribution of searching spends fell to around 30 per cent of overall digital spending. The report further showed that advertisement spending on mobile devices is growing at a Compound Annual Growth Rate of around 43% and that of social-media by around 41 %.

Spending on video raised at a Compound Annual Growth Rate of around 51 % while spends on e-mail advertisements raised at around 16 per cent. On industry-wise spends, the research finds that e-commerce, telecoms and Fast-moving consumer goods and consumer durable are among the top three things driving digital advertisement spends in India.

You would be shocked to know that the overall advertisement spend in India is around Rs 38,598 crore (according to 2013 figures). It has risen by almost 12% in the last one year. Television continued to be the biggest beneficiary with a share of around 45% in the overall spends.

Conclusion

After reading the data, results and future estimations, you will be aware of the present state of online marketing and advertisements in India. It is still in growing phase and has a great future ahead.