Online Advertising Trends

All About – Online Advertising Trends

Needless to say, the internet has dramatically changed the way in which sharing of information is taking place and of course; it has had a great impact on marketing. In the past few years, outbound techniques have become outdated and inbound tactics are gaining momentum. More and more businesses are seeing success by publishing original information and content instead of just inserting advertisements within content mainly because of the added benefits these strategies provide such as audience growth and branding.

With these growing trends in mind, let us see what the top online internet advertising trends are at present:

Content Marketing

One of the key strategies that organizations are trying to gain trust and establishing authority over consumers is by constantly creating good content via a number of channels. This generally involves pertinent industry information providing entertainment or insight to an audience. By doing so, a company is able to steadily build a rapport with its audience and create a loyal following.

Social media marketing needs more diversity

Besides the usual Facebook, Twitter, and MySpace networks, other Social media networks like Pinterest, Tumblr, Google+, and Instagram have really surged in popularity providing businesses with a lot of new options allowing them to create engaging content in a number of media forms as well as build their audience over more channels.
Eventually, it has become quite common for businesses to just branch out and start experimenting with multiple networks with an objective of reaching the greatest number of consumers. Well, this diversification proves to be fruitful for many businesses as if often helps build brand equity; consumers find it easier to identify a specific brand.

Image-Centric content

The traditional text-based content will not be completely outdated; however, it is pretty obvious that incorporating images in between content is highly beneficial to an internet advertising campaign.

Less is more

One remarkable internet marketing trend is the clear shift in preference of consumers with regard to unsophisticated or simple marketing messages to rather than complicated and in-depth messages. Consider top brands such as Apple and Google; you shall notice that they obviously value simplicity. As many consumers are feeling burned by the continuous bombardment of information and ads that often scream “come on, look at me”, the most innovative marketers are moving in the opposite direction. They are making efforts to in fact tone down their advertising campaign messages rather than overwhelming consumers with lots of hype.

Mobile-Friendly Content

Owing to the quick growing and widespread use of tablets and Smartphones, it is mandatory for companies to have content that mobile users can access and use easily.

Ad Retargeting

Ad Retargeting is a marketing strategy that has become popular in the recent times. To put it simply, it works by using browser cookies in order to track the sites that are visited by users. Once the visitors leave a particular site, the viewed products or services will be again shown to them in advertisement across a range of websites.

SEO and social signals become more intertwined

More and more people are sharing a specific piece of content, the higher quality it seems to be and so its position must increase within the result pages of the search engine. It is not a coincidence that the high ranking search results are likely to have many social shares while those that are ranked lower tend to have fewer.

Benefits of Online Advertising

Online Advertising – Benefits

Internet users are increasing in unimaginable numbers worldwide; besides, internet is being made use of by people of all age groups and from all walks of life. It has easily become one major medium for entertainment, communication and is perhaps in the process of totally replacing conventional entertainment and informative media.

Internet advertising is very important these days as it aligns with the way buying decisions are made by consumers. Studies suggest that more and more consumers are using social media as well as research on mobile internet in order to carry out a basic research on product and price prior to making a final decision on buying a product or service. Plus, online advertising helps you build a good rapport with prospects and customers via regular and low cost personalized communication which reflects the shift away from the traditional mass marketing.

Various benefits of online advertising

  1. Internet or online marketing helps you be open for business 24×7 without having any worries about overtime payment for employees or strict store opening hours. Choosing to offer your products or services on the Internet not only benefits you, but your customers as well. It is a convenient option for them. They can just sit at the comfort of their home and browse your online store and place orders.
  2. By advertising and marketing online, you can break the barriers of distance. Being in any part of the world, you can widen your target market. You don’t have to set up local outlets everywhere. Moreover, you can build an excellent export business even without having a distributor network in a various countries.
  3. Advertising products on the internet costs you less than advertising and marketing them via a physical retail outlet. The best part is that you don’t have any recurring costs of rental and maintenance of property. You don’t have to pay for several staff. You need not buy stock for display. By choosing to take your business online, you can keep your inventory costs low; you can order the stock based on demand.
  4. Internet advertising helps you to provide personalized offers to customers by creating a profile of their buying history and preferences. You can track the product information and web pages that prospects visit so as to make targeted offers reflecting their interests.
  5. Internet presents you with a great platform for building good relationships with customers and enhancing customer retention levels. Once a customer buys a product from your virtual store, you can initiate the relationship by sending an email to confirm the transaction as well as to thank the customer. By emailing customers on a regular basis with special and personalized offers, you can maintain a healthy and long term relationship with the customer. In addition, you can invite your customers to submit reviews about your product or service on your site, eventually helping to create a sense of community.
  6. Internet advertising and marketing helps you take advantage of the mounting significance of social media. Studies suggest a link between social media networking and growth in online revenue. By integrating social networking tools in your advertising campaigns, you can certainly boost your revenue.

Bing Advertising

Advertising Through Bing Network

Advertising through Bing network is catching up. Bing network is the collaboration between the Bing and the Yahoo network. It is well known that Google is the market leader in search engines and this leadership is being targeted by the Yahoo and Microsoft using the Bing advertising. The Yahoo Bing network is targeted at the Yahoo searchers and on its syndicated partner sites. When Bing advertisements are placed through Bing, one can reach an audience of more than 150 million users in the U.S.A alone that uses internet to a great extent in comparison with other internet searchers who account for a lesser number of people who search the net. And the net traffic is steadily increasing with many people hoping on to the net wagon for even day to day activities.

Yahoo Bing Network Target Audience

The Yahoo Bing network is very good for placing advertisements just like Google. Of course, the reach of advertisements are better in Google but Bing advertising is catching up faster which is slowly accounting to more than thirty percent of advertising online. The Bing advertising is a joint contribution of two giants namely Microsoft and Yahoo. As today most of the businesses have adopted net related marketing and as the penetration of net users are growing tremendously, it makes sense to conduct business and advertise online to reach the net savvy consumers who would wholeheartedly check the internet for information. It is these customers that the Bing ads are targeting.

Advantages of Using Bing Advertistments

  • The importance is that you can reach customers who have the actual purchasing power. The high end customers and young net savvy customers now represent the ever growing users who fall into the high end category and tremendous business takes place online. When you use Bing advertising, your reach of these customers is quite high.
  • The name Yahoo Bing network refers to Bing ads with a joint audience of Yahoo and Microsoft users. The reach of these ads becomes vaster than earlier as these will be available in both platforms and in other related sites of Yahoo and Microsoft.
  • Yahoo Bing network reaches a bigger target audience as these reaches even their partner sites and in U.S only it reaches more than 158 million users.
  • Advertising in Bing is considerably lower than when you advertise in Google. As many are dependent on these online ads in Google, the rate is higher and many companies compete for placement of their ads in the initial pages. But in case of Bing advertising the line is comparatively smaller and you have a better reach.
  • Bing advertising seems to be extremely advantageous for smaller accounts as they get better service and good customer support for smaller advertisers.
  • Small advertisers would benefit from Bing advertising as there is the quick launch program which helps in free advertising consulting.

The recent developments in Bing interface has made it much better and similar in functionalities like AdWords. And the best part is that it is very easy to use Bing ads when you have already used AdWords and you can also import your AdWords to Bing.