Display Advertising Services- increase your brand visibility…
Display advertising is indeed a great way to build brand visibility and recognition for your business; however, provided that some processes are applied to get the most out of your money spent on display ads.
Know About Display Advertising Services
This advertising process involves displaying your ads on related sites based on match between your keywords and the content of that particular webpage (Contextual), Website Category match or Interest Group match. It is also possible to display your ads on selected set of websites that you may choose – this is called Managed Placements.
Display advertising is a type of online advertising that comes in several forms, including video advertising, online banner advertising etc. If you need website advertising for brand-awareness or sales of product or services, you should choose display advertising. Display Advertising is mostly run using Cost per Thousand Impressions (CPM) – which mean whether or not someone clicks on you ads, you would need to pay once 1000 impressions have been served.
Unlike the Search Advertising where limitation on ad formats, Display ads allow the use of variety of media like – Text, Image, Rich Media, Video etc. There also options to create ads in multiple sizes to be able to fit the advertising space of target web-pages. This flexibility gives a lot of free had to advertisers to create and test the efficacy of variety of adverts and then focus on best-performing ones.
Apart from the major Search Engines like Google, Yahoo, Bing etc., there are many popular display advertisers who can be used to reach specific set of audience if and when needed.
As expected, most of these advertising platforms also provide tools to plan, create, implement and monitor display ads, but more often than not it can be a bit complicated. This becomes more important to ensure you are targeting the right set of audience and continuously monitor the performance, website exclusions, scheduling – time of the day, day of the week etc.. and most effective demographic audience.
Hence it is important to partner with a professional online advertising agency who have the ability to understand your business objectives and can help you create and execute an effective Display Advertising Campaign aligned to your marketing objectives. They must also know what they are doing (Certified), they should have done it before and should be capable of keeping up to date with possibilities to give you maximum possible ROI on ongoing basis.
Online Advertising Agency has a professional team of Google Certified Advertisers for Display Advertising who have been successfully working with many satisfied clients across the industries and segments. Just in case you are already advertising online, we can also help you evaluate your existing online advertising campaigns and suggest any possible improvements. We would take the entire online campaign management load from you so that you can focus on your core strength that is your business.