PPC Advertising i.e. Pay Per Click, advertising’s new parameter!
This is undeniably the age of internet, which has the caliber to become a necessity for every developing human being. Connecting people across the globe, internet has also offered many different usages to every field. The business field is in fact one of those who are benefited the most from internet. Internet Advertising tops among the list of the benefits.
What does ‘Pay per Click’ mean?
As the name describes, ‘Pay per Click’ is the amount that is paid to the website owner for every click on your advertisement. This amount is paid by the advertiser who tends to advertise on somebody else’s website. Pay per Click (PPC) or what we call Cost per Click (CPC) is one of the models used for advertising the offerings through internet ad.
Pay per Click functions on keywords that are typed into the search engine interface by the user and then acts a sort of signpost towards different websites that are linked via ads that may appear as a result of some search criteria, etc.
Pay per Click: what is it used for?
The real purpose behind pay per click is creating a sense of tracking. The Pay per Click facilitates the evaluation of the ROI made through internet advertising i.e. the effectiveness a particular advertisement on internet has provided can be measured by the number of users click on it.
Also, ‘Pay per Click’ are used to direct internet user traffic towards different websites and prevents direction of voluminous amount of traffic towards one website. However, (PPC) pay per click is the parameter used in case the motto of ad is to generate a click.
The ‘Pay per Click’ payment mechanism:
‘Pay per Click’ ads appear on the websites when the user searches content on different search engines. The advertisers bid or pay fixed charges on the keywords or phrases that are relevant to their offerings. So, the major models are
- Flat rate model (involves a fixed cost)
- Bid based model(i.e. highest bidder wins )
However, the cost paid per click by the advertiser takes into account two factors which are advertising cost and the ads clicked.
‘Pay per Click’ and keywords!
Also known as keyword advertising, PPC advertising has a strong relation with keywords. In fact, PPC advertising will help you only if the bidding has been done on the correct and precise keywords. So before bidding, one must be specific about which keywords will refer you maximum times, this is done by evaluating every keyword’s Cost per Click, Quality Score, Frequent impressions. There are several PPC tools that help in keyword suggestions that can show the most frequently typed keywords. Google’s AdWords performance grader also may play a significant role in analyzing the worth of keywords that you may bid for.
Hence, ‘Pay per Click advertising’ is a cohesive and efficient model of advertising if you are on the right track of words!
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